Social media marketing can help in your affiliate marketing efforts because it makes the presence of your company or product known across various social media channels. This is a strategic method for effective promotion, because if done right, you can attract potential prospects into becoming both your customers and affiliates simultaneously. Once you’ve earned customers’ loyalty they would more than likely promote and endorse your company or product via the same channels you had reached them; that being social media.
Depending on which side of the fence you’re on, whether as the merchant dependant on affiliates to get your name out there or if you’re the affiliate trying to market a merchant’s products, there can be many ways to utilize social media for affiliate marketing. For either the merchant or the affiliate, you can consider using video content and create traffic via platforms such as YouTube or iTunes or even your own website.
In the case of an affiliate, this can be done by procuring content from merchants and creating your own viral video or having regular specific podcasts. You can also adapt contents to include affiliate links or combining videos that ends with an ad for the merchant or their products. The most important thing here is to spread the content on a platform that would have the widest reach of audience in the social media landscape.
You can also create constantly fresh content with low maintenance using RSS feeds. RSS is good because its content is updated automatically, and the content can be provided by the merchant or the affiliate network. Again, it’s important to note that the content should spread throughout the various social media platforms, so be sure to include links to such feeds in profiles of whatever social networks you involve yourself in.
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