What is Social Media?

Social media, as the name suggests is a kind of a communication tool. 

It is an aggregation of online sites that are created by people who are interested in the exchange of views among a wide circle of individuals. It also goes by the name of Web2.0. 

It also means the same thing - this is a pedestal where people want to know as much about you as they are willing to share about themselves.

As such the cardinal assumption that this machinery of networking makes, is that people are inclined to interact and connect with each other. 

If engineered properly, this web instrument can open up wholly new and potential avenues for
the promotion of your brand - something that Obama maneuvered with classic élan.