Saturday, 21 May 2011

What is Social Media Marketing?

Social media marketing

We have a lot of start-ups sprouting around us that support networking and social interactions — from basic conversations to complete multimedia hosting and sharing solutions.
The first step in building marketing plan is to identify exactly who your targeted customers are, and what sites/apps do they use online. The sites and applications that people use, become tools for the marketers.Through these tools, you can interact directly with your prospects. Here are a few interesting sites to look out for:
  • Networking: Facebook, Myspace, LinkedIn,
  • Community building: Ning,
  • Article Marketing: EzineArticles, Hubpages, Squidoo
  • Blogging: WordPress, Blogspot, Blogger
  • Micro-blogging: Twitter
  • Ecofriendly Lifestyle: CarbonRally, ZeroFootprint, MakeMeSustainable, Celsias, Change.org, BigCarrot, Care2, BeGreenNow,
  • Photo/Video sharing: Flickr, Zooomr, Photobucket, SmugMug, YouTube, Vimeo, sevenload
  • Livecasting: Ustream.tv, Justin.tv, Stickam, bizbuzztour.com
  • Virtual worlds: Second Life, The Sims Online, Forterra

Social Media And Its Effects On Marketing


With apps like Facebook, MySpace and Twitter taking a hold on the mainstream consumer’s lives,
it has completely shifted the role of marketing. People now trust PEER REVIEWS & INTERACTIONS farther more than Advertisements. Businesses have been using online mediums to communicate with their consumers and  clients, reinforce their brands, converse with them, build relations with their communities, encourage and promote them and more. This strategy makes the marketing efforts much more cost effective and fruitful.

With so much happening online, the concept of marketing has also shifted tremendously from traditional advertising to word of mouth and social marketing. It relies on the power of influence and trust for effectively reaching out to people within social circles. Common social media marketing tools including Twitter, Blogging, Facebook, LinkedIn, and YouTube are mostly targeted for penetration and user visibility.

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