Social media is a veritable research tool.

Social media is a veritable tool:

As stated earlier, Social media are great interaction junctions where one can learn about what people are excited about and what events are causing ripples in the societal circle.
It can be about anything -- a happening restaurant that just opened, or an interesting tourist spot that someone is just back from visiting, or a controversial issue that is to

A all the major stock exchanges of the world - absolutely anything.

Social media can be an effective pulling web traffic to ones’ site

Social media is a powerful tool for mass advertising.

All you need is the technical awareness of how to use it in the best possible manner. Now that you know the social protocols that need to be adhered to while networking, let us educate you about the technical instruments at your disposal whose services you can make good of.

The main idea of a Social media is to let people know of the services you have for them and in the process, identify the mass of people who really need what you have. Social bookmarking tools, social profile sites, social video sites are just some of the cardinal outlets that can draw massive traffic to your site, if you simply leave your web links with them. This assists in the exposition of your brand by establishing reciprocate links to your site and improves your position in the search engine results.

Social media used as a tool for the diversification of the audience base:

Once you have spread your message and your customers start flowing in, you now need to figure out how to sustain them, so that they can persuade other prospective customers to visit your website. This way you are expanding into a wider stretch of the customer base that would have probably been a problem to acquire otherwise.

Social media in marketing:

Only a fool will deny the immense power that the Internet exerts in the promotion of any type of businesses -- small, large, medium -- in today’s date. Unfortunately the inane lot is none other than a faction of top IT professionals who are still apprehensive about testing the reliability of this potent networking tool. These kinds of reservations are highly disadvantageous to innovating newer marketing techniques; and then, it is not much different than visiting the local chamber of commerce or networking club where you make new friends and touch base with old ones.
Online networking sites like Facebook, LinkedIn or Twitter, all have the same end--to help people find new friends. And the requirements are also identical to the ones we expect in the forming and continuation of any friendship.

They are:

Something that is critically important when networking with other people is to stand out in the crowd owing to your personal signature style. You need to be beautifully etched in the memory of these people so that they instantly recognize you, when you get back to them for follow up. And how are you going to be that memorable experience to them? By trying to sell your product to them? They
will resent ever meeting you, forget about remembering you. Always be an inspirational figure whom these people can fondly recollect and tell their friends and relatives about.

Always try to help them in whatever ways you can.