Friday, 5 August 2011

What Is Social Media Marketing?

Social media marketing can be two things – 1. marketing on the social media website itself, such as with your company’s banners and other similar advertisements, or 2. performing and implementing strategic marketing for the social media website as one of your clients, i.e. highlighting what it can do for a user. Most clients inquire about social media marketing, wondering what it can do to boost their rankings.

Social Media Marketing is promoting a business by interacting and engaging with people using social media channels. Yes. A lot of our clients are interested in Social Media optimization. For example one of our clients is a New York based laser surgeon. He had a video which showed how he can reshape your nose without using a knife. We started promoting this video in YouTube. Due to universal search, this video also started ranking on few surgery-related keywords on Google. The result was increase in requests and more importantly an increase in number of people opting for this surgery. We also create viral videos for our clients.

Social Media marketing is best defined by Wikipedia as with most of their definitions. According to Wikipedia “Social media marketing is the process of promoting a site, business or brand through social media channels by engaging and interacting with existing consumers or potential consumers.” This is the hottest service that we are offering to our clients today and approximately 35% of all new leads and business has some form of social media attached to it.

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