Wednesday, 21 September 2011

Choosing the Right Social Network to Promote Yourself and Your Products

The two biggest challenges you will face in trying to market your products and
opportunity, via social communities are the following:

1)  Choosing a Social Community to Focus Your Efforts On

2)  Gaining Any Traction or Visibility

Back in 2006 when MySpace and YouTube were breaking into the scene among
recreational internet users, there were very few entrepreneurs who had realized that
these social networks could be viable places to market a business.
Believe it or not, there was a time when MySpace was NOT flooded with spam and fake
messages from bikini clad women trying to lure you into their web cam membership
site.
MySpace at one point was actually used to socialize and meet new friends.  Strange, I
know!

It was around this time that a few friends of mine started experimenting with MySpace
to market and promote their particular business opportunity.  Their experiment
succeeded beyond their wildest dreams and brought them financial freedom.
They literally had MySpace to themselves, using fundamental direct response principles
and ‘friend getting software’ to build up their friends list to thousands upon thousands
of people. 

Before you knew it, people were requesting information on how they did it, so they
offered training on how to use MySpace to market a network marketing business.  
Pretty soon, they weren’t the only ones. The copycats ran amok.
Guru after guru started popping up, promising you the latest tactic, trick, technique or
software to ‘explode your business’ through MySpace.  Soon after that, MySpace became
flooded with network marketers using automated software to do friend requests,
commenting and private messaging.

I got caught up in the hype and all the tools and tricks for marketing on MySpace, yet I
couldn’t seem to get it to work.
Then other social networks like Facebook, YouTube, Squidoo, Twitter, Del.icio.us,
Digg.com, etc. started popping up and becoming the next big thing in the internet
marketing craze and wanna-be entrepreneurs started shifting from community to
community, creating profiles, doing friend requests, spamming those friends and
getting nowhere fast.

Internet marketing gurus, realizing the frustrations of these entrepreneurs, started
offering training on how to use social media to market.  Some of these programs were
legitimate, while others were simply offering mediocre teaching and just making a quick
buck from the craze.

Again, I got caught up in that too. Not much success.

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